© 2024 MICHIGAN PUBLIC
91.7 Ann Arbor/Detroit 104.1 Grand Rapids 91.3 Port Huron 89.7 Lansing 91.1 Flint
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

SUV and pickup sales are on the rise, but how long will the 'Ron Burgundy' bump last?

2007 Toyota Highlander SUV
Photo courtesy of Toyota
SUV sales are on the rise.

As every driver is happy to note, gas prices are down. Today you can find gas prices close to, and even under, $3 a gallon.

And just on cue, American are buying pickups and SUVs at rate that hasn’t been seen since the Great Recession began.

Believe it or not, some of that seems to be due to one man — Anchorman Ron Burgundy.

http://www.youtube.com/watch?v=ZzfVT6j_1dY

During the baseball playoffs and the World Series, Dodge released commercials with Will Ferrell reprising his Ron Burgundy character. Sales of the 2014 Dodge Durango jumped 58.5 percent as those commercials hit our TV screens.

But haven't we done this before — Americans fall in love with SUVs and pickups, only to have gas prices leapfrog back up, leaving us pining for small, fuel-efficient cars?

We talk to Michele Krebs, a senior analyst for Edmunds.com.

Listen to the full interview above. 

Stateside is produced daily by a dedicated group of producers and production assistants. Listen daily, on-air, at 3 and 8 p.m., or subscribe to the daily podcast wherever you like to listen.
Related Content