Ford Motor Company received 6,506 applications during its one-month window for people who want to own a 2017 GT supercar.
But there will only be 500 lucky owners. And it's not first-come, first-serve.
Ford will select who gets one of the cars, giving preference to people who've owned a GT, for example, or those who have a "strategic alliance" with Ford, or – most importantly – people who can generate buzz for the Ford brand.
To boost their chances, quite a few GT hopefuls included videos with their applications.
And some of those videos are just plain shameless.
One guy included a highly-produced video of him driving his old GT, complete with inspirational soundtrack, featuring his cute dog and his even cuter baby. Dogs and babies. Awwww.
Another guy hired an actor to deliver this monologue describing what he'd do with with a GT:
He will never modify it into a Tronstrocity, hide it in some Garage Majal, or treat it like a trailer queen. No. Frank Horton will do what only a respectable car-collecting, restoring, showing, tracking, racing, Ford-for- life man would do: drive the hell out of it. The best part? In the passenger seat will be hundreds of critically ill children, cancer patients, burn survivors, and mothers of fallen heroes, who will get unforgettable rides in fundraising parades,and to and from treatment, because that, my friends, is how Frank Horton rolls.
We figure the first GT off the assembly line will probably go to Ford Chairman Bill Ford, or CEO Mark Fields.
Just a suggestion to Ford PR: have them arm-wrestle for it, and let us watch.