This Keynote Presentation Event is open to all Members and Sponsors of the Stevens Center for Family Business as well as any Michigan Family Business enterprise interested in learning about Family Business Legacy Stories. Registration is required to attend, there is no cost to attend.

“Preserving your Family Business Story”
Legacy in Motion: The Role of Story in Family Business
featuring
Cliff Duvernois, Podcaster and Radio Host

Thursday, April 17, 2025
7:30 am – 9:00 am
SVSU, Curtiss Hall, Banquet Rooms A & B

Peer Groups (SCFB Members only)
9:15 am – 10 am
Seminar Rooms D, E, F

Every family business has a unique story — one that holds the keys to its success, challenges, and its founder's legacy. But how often are these stories truly shared and carefully preserved? The power of storytelling is unmatched in shaping a family business, creating a legacy that transcends generations and strengthens connections within the business and emulates a lasting impact on its culture. Preserving your family business story isn't just about looking back — it's about setting the stage for lasting success.

Keynoter Cliff DuVernois will demonstrate how to effectively preserve your family business story and the impact it will have on your culture for generations to come.

A Michigan native, Cliff is a seasoned podcaster, writer, keynote speaker, and radio host with a passion for storytelling. Through his expertise, Cliff will guide us on how to effectively preserve and communicate the unique journey of a family business, helping attendees discover the power of their own stories and the significant impact they can have on the future of their enterprises.

Event Registration is required. Please Visit: www.svsu.edu/scfb/majorevents or contact Andrea Henning, Program Coordinator, at anhennin@svsu.edu, or 989.964.2850 to save your seat.