The WomanUp & Pitch Business Plan and Pitch Competition is a funding opportunity for women who wish to start or grow an existing for-profit business. Entry applications will be accepted starting in October and four virtual contests will be held in 2022. Forty total finalists will be selected, ten in each location, divided into two categories: Idea phase/Startup (in business less than 3 years and revenue less than $250,000) and Established/Growth (in business for 3 years or more and/or revenue greater than $250,000). All finalists will receive support services and technical assistance. Winners in each category at each location will be awarded cash prizes as follows: 1st Place — $10,000 2nd Place — $5,000 3rd Place — $2,500 Audience Choice — $1,000 (One winner per location) The top forty finalists are connected to advisors, coaches and mentors who provide professional services and expert advice as the women create viable business plans and prepare to take the stage to pitch their idea to a panel of business experts and an audience of other entrepreneurs, small business owners, potential investors, and business and community leaders. The business plans, reviewed in advance of the pitch by each judge, account for 60% of the final score; the pitch accounts for 40%. Businesses must be at least 51% women-owned.