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MI looking to lure workers with abortion rights messages

Michigan Attorney General Dana Nessel, Governor Gretchen Whitmer, and Lieutenant Governor Garlin Gilchrist at an event marking the state's first-ever statewide LGTBQ+ Commission.
Executive Office of the Governor
Michigan Attorney General Dana Nessel, Governor Gretchen Whitmer, and Lieutenant Governor Garlin Gilchrist at an event marking the state's first-ever statewide LGTBQ+ Commission.

The Michigan Economic Development Corporation is using state laws protecting abortion and LGBTQ rights as a business attraction tool. The MEDC has placed digital ads in six Republican-led states in an effort to poach businesses and workers with a message on protecting personal rights.

An image from the Michigan Economic Development Corporation's campaign to attract new residents based on the state's protections for abortion and LGBTQ rights.
Michigan Economic Development Corporation
An image from the Michigan Economic Development Corporation's campaign to attract new residents based on the state's protections for abortion and LGBTQ rights.

The Michigan Constitution explicitly protects reproductive rights under an amendment adopted by voters last year.

“These digital ads are running in target markets all about promoting people and personal rights here in Michigan,” said MEDC Communications Director Courtney Overbey Martinez. “Efforts like these are part of a concerted effort to attract both talent and businesses to Michigan by highlighting both the business-friendly environment and one that protects people’s rights and freedoms.”

The ads were placed in Indiana, South Carolina, Florida, Texas, Georgia and Tennessee. Michigan lagged behind those states in population growth in the most recent U.S. Census. The MEDC also hopes the ads will help Michigan hit Governor Gretchen Whitmer’s population growth goals.

The initial buy cost the MEDC $30,000, which is small change compared to many of the state’s other business incentives.

Rick Pluta is Senior Capitol Correspondent for the Michigan Public Radio Network. He has been covering Michigan’s Capitol, government, and politics since 1987.
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