One of the longest lasting durable brands on the store shelves in America is Gerber.
Its Michigan's roots have been strong since the very beginning, in the town of Fremont.
The Gerber family came to Michigan in the mid-1870s, and by 1928 they began manufacturing baby food under the name Gerber Products Company.
Aileen Stocks, head of integrated marketing for Gerber, joined us today to explore the company's Michigan roots.
*Listen to the full interview above.
