marketing

Marketing professor Marcus Collins' new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," offers ways to define the amorphous thing we call "culture."

Today, how the end of the COVID-19 Public Health Emergency will impact what Michigan’s COVID data collection looks like. Then, how one Oakland County resident's fight for home equity has made its way to the U.S. Supreme Court. Plus, a new book offers a definition of “culture,” and how business and marketing experts use it as a powerful tool.

Today on Stateside, it's the end of an era for Michigan State fooball under head coach Mark Dantonio. Plus, the city of Detroit's new chief storyteller…

TOLEDO, Ohio (AP) - The city of Toledo is reaching back 100 years for its new slogan. New signs with the words "You Will Do Better In Toledo" will be…

The Detroit automakers are moving into their fifth year of recovery after the disastrous bottoming-out of 2009 when General Motors and Chrysler filed for…

We know that scent unlocks a wide range of emotions and memories. A whiff of Chanel No. 5 can take you right back to when you were a little kid, watching…

Michigan State University researchers may have developed a model to help advertisers figure out where to put their dollars. They say that's critical in an…

According to U.S. Census data, there are 80 million American consumers approaching 30.And it's no surprise car companies want their business.“Today's…